Even furniture painters who sell their work at some point have to stop painting long enough to take care of the business end of the business. I understand that it is definitely not the fun part.
This means creating business cards, hang tags, rack cards and the like. Some of the younger artists I know find that creating blogs and websites come naturally, but not the printed “collateral materials” mentioned above.
While I may be new to the furniture selling business, I’ve been self-employed all of my adult life. And I helped many a business owner promote their business in print and in the electronic media when I owned the marketing company, Words & Pictures.
I’ve been working on my hang tags this week and think I finally have the kinks worked out. I’ve been collecting hang tags for some time and find that not everyone sees things the same way I do. I noticed, oddly enough, that some hang tags do not have the artists contact information on them. Frankly, I can’t imagine why anyone would make a hang tag without giving the prospect the ability to contact them easily?
Here is my new hang tag. What do you think?
Small House / Big Sky Donna